Tourism Strategy for Wester Ross

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Visit Wester Ross have produced a new Tourism Strategy for the Wester Ross area.

Although there was a strategy produced previously, this was carried out prior to the significant impact that the North Coast 500 has had on the area. Although it can be shown that area was actually busier 20 or so years ago, the visitor numbers have gradually declined against fierce competition from cheap holidays abroad, the value of the pound, and numerous other items. Unfortunately, the visitor infrastructure has also declined over that time, with fewer bedspaces now available than before, and a decline in facilities such as public toilets and so on.We also have a different kind of visitor these days - one that's more inclined to tour, rather than spend a week or two in a central location.

So - we commisioned the strategy to take all these factors into account, and to produce a range of suggested actions to adress these. The work was supported by Highlands and Islands Enterprise, and carried out by Douglas Ritchie of Tourism and Leisure Solutions, from Perth.

The results of this work can be read here.


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A simply beautiful part of the world. I stayed near Gairloch with my family recently, and we'll certainly be back.
Jeff Gilberston, Florida

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