One of the aims of the "Visit Wester Ross" site was to be as sustainable as possible, and not to continually rely on large grant applications, flashy banner advertising, nor onerous membership fees in order to exist. We feel that we have acheived that, as the site has been running for some time now without any form of grant assistance.
Our actual membership fees have been kept to a relatively low annual outlay, and through this, the site has managed to keep itself up to date in as cost effective a manner as possible. It regularly attains over 14,000 user sessions per month (not "page hits" - these are much higher), and is linked to the Wester Ross facebook page which is gradually building a base of enthusiasts across the world.
A good number of our members are in the "Green Tourism" scheme, and several have acheived "Gold" status - this is the highest level you can attain, and is a first class accolade for the businesses involved. For further details of this scheme, have a look at the relevant website: Green Tourism in Scotland
Over the years, we have also been on several fact finding visits to discover more about what we and our members can do to encourage an ethos of sustainability throughout our membership. As an example of this try (you've guessed it....) clicking on the weblink: Tourism Sustainability Day, Inverness
This sesson was a few years ago, admittedly, but well worthwhile and still relevant. Bringing us more up to date, we are now working on a Sustainability Strategy aimed at long term living and working with the North Coast 500 - a major touring route that runs through Wester Ross nowadays. We have also recently supported and attended meetings with the Highland Environment Forum, and look forwards to continuing this.